Vote in Support of a Mother Who Helps Support Mothers: Local Mompreneur Runs for 2008 Startup Nation Home-Based Top 100

Lois Whittaker is one mother who realizes how important it is for mothers to help support each other. To this effort, she has invented the Cushie Pushie Breast Support Pillow for Nursing Moms. The breastfeeding pillow was designed to help support a woman’s breast for easier breastfeeding. Now, Lois is looking for other mothers to help support her as she runs to be named one of the 2008 Startup Nation Home-Based Top 100 Businesses.

The Cushie Pushie Company and the Cushie Pushie Breast Support Pillow have been nominated in the Most Innovative and Wackiest Categories.

The second annual StartupNation Home-Based 100 Contest is a ranking of outstanding home-based businesses and the people behind them. Sponsored by Microsoft Office Live and FedEx Office, thousands of entries have been received for this year’s ranking. Now it is time to vote for the favorites to influence the judges’ decisions on who will be selected as the 100 winners. Throughout October, people can vote each day for their favorites. The ranking results will be published in mid-November.

It is estimated that approximately 74.2% of mothers breastfeed their babies at birth. However, these number drops significantly to 43.1% at 3 months and only 21.4% at 6 months (the pediatrician recommended breastfeeding period). More than 4.3 million babies were born this year, and the easier breastfeeding is the more likely a mother is to continue for a longer period of time. The Cushie Pushie Company feels that by helping make breastfeeding less challenging for new mothers and support them in their effort, they can help be part of the solution to raise these percentages, and ultimately assist in meeting the Healthy People 2010 Objectives for Breastfeeding Duration And Exclusivity, a description of the nation’s health priorities. (Source: Vital Statistics of the United States, 2008)

About StartupNation
Founded by Jeff and Rich Sloan, StartupNation (www.startupnation.com) provides entrepreneurial advice via a nationally-syndicated radio program and through online content for entrepreneurs who want to start a business.

About Cushie Pushie Company
The Cushie Pushie Company is headquartered in Lawrenceville, NJ. A working mother of two, Lois Whittaker is the owner of the company and inventor of the Cushie PushieTM. With a goal to make breastfeeding easier for new as well as experience moms, the Cushie Pushie Company aims to provide a quality product at a reasonable cost. Lois also blogs about products, giveaways, and articles for moms and babies at Goodies for Mom.

For more information, visit www.cushiepushie.com.
For additional press information, visit www.cushiepushie.com/press.htm.