Cushie Pushie Company Helps in the Fight against Breast Cancer

Pink Ribbon Cushie Pushie^TM Sales Benefit
Race for a Cure and Susan G. Komen for the Cure Organization

For Immediate Release

Lawrenceville, NJ (October 6, 2008) – The Cushie Pushie Company is helping the fight against breast cancer this month with the introduction of its Pink Ribbon Cushie PushieTM Breast Support Pillow. The Pink Ribbon Cushie Pushie is not only helping raise awareness for this important cause, but during the month of October, 20 percent of all sales of the Pink Ribbon pillow will be donated to the Koman Race for a Cure.

The Komen Race for the Cure is celebrating its 25th anniversary this year. It is the largest series of 5K runs/fitness walks in the world. The event benefits the Susan G. Komen for the Cure (http://www.komen.org/) organization whose mission is to fight to cure breast cancer at every stage. To date, they have invested $1 billion in research, education, and health services.

In 2008, it is estimated that 182,460 new cases of breast cancer will be diagnosed among women in the United States, and approximately 40,480 women will die from breast cancer. It is also not exclusively a feminine disease. Approximately 1,990 men will be diagnosed and 450 men will die of breast cancer during 2008. (Source: American Cancer Society Cancer Facts & Figures 2008)

The donation will be made in honor of Diane Oberkrom, who was recently diagnosed with breast cancer and is currently receiving treatment. Mrs. Oberkrom is the mother of Kathie Eberle. Kathie is a dear friend of Lois Whittaker, owner and inventor of the Cushie Pushie Breast Support Pillow.

“Kathie is always doing for others, and this is our chance to honor someone very special to her,” states Lois. “Too many people we’ve know have been touched by some form of cancer either personally or through a family member, and the Cushie Pushie Company wants to help in the fight to find a cure.”

What is a Cushie Pushie Breast Support Pillow?
The cushiony pillow pushes the breast upward in order to allow easy latching on by the nursing child, while maintaining correct breast positioning throughout the feeding. By keeping the breast pushed up, it also frees one hand from continually supporting the breast while nursing. It allows one-handed breastfeeding for busy moms who are continually multi-tasking, even while nursing. This product is particular helpful for larger breasted moms or moms whose breast lack the elasticity they once had, and can also be used when pumping.

About Cushie Pushie Company
The Cushie Pushie Company is headquartered in Lawrenceville, NJ. A working mother of two, Lois Whittaker is the owner of the company and inventor of the Cushie PushieTM. With a goal to make breastfeeding easier for new as well as experience moms, the Cushie Pushie Company aims to provide a quality product at a reasonable cost.

For more information, visit http://www.cushiepushie.com/.
For additional press information, visit www.cushiepushie.com/press.htm.